“JOY GLOBES”
WALMART 2021 HOLIDAY CAMPAIGN "JOY. FULLY”
Experiential, Social, OLV

After a low key 2020 holiday season, for 2021, Walmart wanted to go big or go home. And so, BIG we went.
As part of their overarching Joy. Fully holiday campaign, we helped create the mammoth Joy Globes event. Brought to life in Frisco, Texas, this event was built around not one, not two but three larger than life size snow globes that quite literally brought joy with every interaction.
These joyful moments came in the form of everything from surprise gifts to the perfect hot cocoa.

As part of this integrated campaign, we created all the campaign collateral pieces including but not limited to
event signage, social content and a microsite.

THE MAKING OF “JOY GLOBES”

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“JOY GLOBES” BEHIND THE SCENES

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“JOY GLOBES” SOCIAL CONTENT

Walmart // Experiential / Digital / OLV / Social