SHEBA 6-SECOND VIDEOS
Video: YouTube Pre-Roll

Using YouTube's innovative customization technology, Director‘s Mix, we created a series of over 30 videos that allowed us to hyper-target and personalize 6-second bumper ads based on viewers Google & YouTube search history. Creepy, but also pretty cool. 

Along with the Sheba brand's playful tone, and the ominousness of the phrase "search history" we were able to have some fun with this; because let's face it, when cats want something they are not above blackmailing you to get it.

SHEBA SIGNATURE BROTHS
Video: Social (Facebook, Instagram)

To launch Sheba cat food's new line of food, we created a social campaign featuring videos that parody the popular Tasty social videos. 
But instead of ending with the perfect food porn shot, we end with...well, let's just say when a cat gets what it wants, their owners get what they want too.

OLV :10

CINEMAGRAPHS