ROLEX "ICONS"
OLV, Print, In-store, Outdoor, Social
This case study showcases the development and success of the Rolex Icon campaign that ran globally
and featured some of the most iconic and famous achievers of the past 100 years.

CASE STUDY

OLV :60

PRINT

SOCIAL
Rolex created a Facebook page for the first time ever, and used the timeline feature to showcase the icons and their watches throughout history, resulting in a quite literal timeline of Rolex iconic history and the icons associated with it.

IN-STORE / OOH
We wanted to create an experiential display across various outdoor and in-store locations to help tell each icons' story and history with their watches. The interactive touch-screen displays revealed the specific Rolex watch each icon wore, along with more information about both the icons and their watch.

ROLEX  X FORMULA 1: "EVERY SECOND COUNTS"

As a sponsor of Formula 1 across the word, Rolex created this video as part of a promotional effort prior to the start of the season. Using exclusive footage from Formula 1 races, each clip in the video, with the exception of the first scene, is exactly one second long. During a race, when every second truly counts, this technique helped reiterate the importance of having the highest calibre timekeeper, Rolex.

OLV :60