COCA-COLA’S “STARLIGHT”
Experiential, Augmented Reality
If space was captured in a can what would it taste like? Coca Cola Creations (an incubator of limited edition flavors in untraditional branding) set out to answer that, with their very first offering, Starlight, and everyone wanted a taste. The most unique thing about Starlight
was the packaging itself, which when scanned, unlocked an augmented reality concert experience featuring pop artist, Ava Max,
as she performed a selection of one of three songs against a space backdrop.

To launch Starlight, we created a press event that was out of this world. Using space themes that was a nod to Coca-Cola’s history with NASA, and the inspiration behind Starlight, we used Starlight’s celestial branding to transform Coke’s HQ into an interstellar galactic landscape. Leading the event was Cokes’ own Oana Vlad and Josh Schwarber, and reporter Jewel Wicker, as they introduced the world to Starlight,
and discovered the inspiration behind it, what it looks like (an intense red color) and of course, what it tastes like (a taste profile that includes a cooling sensation meant to evoke exploring the cold void of space). Ava Max also made an IRL appearance at our event and performed a medley of her songs to give everyone a taste of her music, as well.

LEAN CUISINE "BE CULINARY CHIC" : FASHION'S NIGHT OUT FOOD-TRUCK
Experiential, OOH, Digital
Every year, Fashion’s Night Out takes New York City by storm with shoppers, models, editors, and designers alike stepping out to take part in one of the biggest celebrations of fashion in retail history. 

To keep these fashionistas well fed and refreshed throughout the night (including legendary fashion photographer Bill Cunningham
of the NYT who stopped by), Lean Cuisine took to the streets of Soho, New York's Fashion District, in a custom food truck,
along with celebrity chefs Lior Lev Sercarz of La Boîte á Epice and Elizabeth Karmel of Hill Country Barbecue,
who dished out our newest offering, the "Mushroom Mezzaluna Ravioli".

We also had a make-up artist, a nail artist, a photo booth and swag, including a custom-designed tote and Lucky magazines.  Also, as part of Lean Cuisine's commitment to making women look and feel their best, every time someone posted using #culinarychic at our Fashion’s Night Out event, a donation was made towards Dress for Success.


COLLATERAL / DIGITAL