ADIDAS ORIGNALS X BAD BUNNY X COACHELLA
Experiential, Influencer marketing, Social content
Palm Springs, CA during Coachella was the ideal time and place to get people amped up for a highly anticipated collab between Adidas Originals X Bad Bunny, the “Wild Moss” Campus sneaker – inspired by the rare flowers that bloom in the desert scapes.
We created a pre-launch event for influencers & celebrities that leaned into the floral theme inspired by Adidas & Bad Bunny’s Campus experience at Coachella, creating a cohesive campaign that tied content across social media.
THE “FULL BLOOM” EVENT
We put the bloom into everything at the this pre-Coachella event including drinks, food, photo ops, floral astrology readings, hair stylists & makeup artists, temporary tattoos and the decor, of course. The end result was a curated immersive floral experience with plenty of content creation opportunities for our attendees including Xochitl Gomez (of Marvel fame ), Jalen Green (Houston Rockets player),
Carlos Pacheco (Mofongo Kicks founder), sneakerheads, Coachella girlies and other celebrities & influencers.
COACHELLA “CAMPUS” ACTIVATION
A floral experience at Coachella created by Adidas & Bad Bunny’s team that gave fans a first taste of the Wild Moss Campus shoe,
and was the inspiration and catalyst for the “Full Bloom” event experience.
INFLUENCER-CURATED CONTENT
A selection of content created during and after Coachellea, exclusively for the “Wild Moss” Campus shoe,
took over social media leading up to the shoe drop date at the end of April.
