UNDER ARMOUR SOCIAL
Content Series X TikTok X Instagram

As part of the Under Amour brand social platform “Decode the Athlete”, we created multiple content series
that lived across all their social channels. These content series featured elite athletes like Steph & Seth Curry (NBA players), Kelley O’Hara (US Soccer World Cup champion), Fleur Jong (Paralympic Gold medalist), Joshua Anthony (Professional boxer), Jade Jones (Tae Kwan Do World champion) and more. Scroll through to take a peek at some of my favorite ones.

New Year, New Goals

Mic Up, Level Up
We created original TikTok sounds, using motivational sound-bytes from our pro-athletes as they push themselves to the limit.
We then encouraged our audience to these sounds over their own workout content to help them take their routines to the next level.

Tough Challenges