EVEN MORE WORK
LAY'S "PERFECT PAIRINGS"
Social Media Campaign (Facebook, Instagram, Snapchat)
To help showcase that nothing adds more variety to your everyday lunch than the variety that Lay's chips offers, we created a social media video campaign that featured a number of perfect lunch pairings turned into portmanteaus.
SKINTIMATE "LET YOUR LEGS OUT"
Pre-roll video (YouTube, Hulu)
A video created to help Skintimate playfully remind women to enjoy, finally being able to let their legs out at the start of summer. As a brand for every woman, this video celebrates women with legs of every shape, size and color.
BANANA BOAT SUN COMFORT "SAND ANGEL"
Most sunscreens leave a greasy residue that makes sand stick to skin while at the beach. Banana Boat Sun Comfort sunscreen solves this problem with its unique formulation that allows sand to brush off easily. It works. I've tried it.
ELMER'S GLUE STICK (THROWBACK)
I made this during the first three months of my first year at Miami Ad School. It has definitely stood the test of time for me, and I have a soft spot for it. That may or may not have something to do with the fact that both Gerry Graf (of BFG) and Spike Lee (yes, that Spike Lee) seemed to think this was pretty cool when they saw them, so there you go.